Visual storytelling at its best enables people to have a dialogue with the screen – be it on their home computer or in a movie theater. reelgreen applies programming beyond the screen through real life applications in homes, schools, and through dedicated organizations that work on social and environmental issues. Storytelling can move viewers to step beyond simply being aware of an issue to actually doing something about it – and oftentimes, watching a good story triggers more story-making.
reelgreen aims to create a new guard of communication that fosters social development using the power of participation. A series of small, integrative innovations can be just as effective as – if not more effective than – one big problem solving shift.
And, it starts with a good story.